Digital Communication Strategies for Bridge- myassignmenthelp.com

Question: Discuss about theDigital Communication Strategies for Bridge International. Answer: Introduction Many organizations in the world today have realized the benefit that a good communication system bears to the business and its operations in general. Good communication system refers to the one that makes it possible for the workers and the organization in a more efficient, fast and reliable way. Therefore, in this paper, I will write a report on the implementation of digital media particularly on the use of social media to communicate basing my report on an organization called Bridge international-a business consultant organization. This report aims at discussing various types of social media platforms used in the organization, its impact and my recommendations on the use of social media to communicate at the place of work. Discussion The use of social media in the place of work to communicate Social media refers to different avenues or platforms that people use to interact, communicate and share ideas with one another.Most of these social media platforms are informal in that everyone is included unless an organization sets up its own for official purposes.Use of social media to communicate has become the most common means of communication for in many organizations in the globe.One of such organizations being Bridge international company whereby the workers in different departments communicate across the department mainly through the use of social media. It has been found that this means of communication has found a great support by most workers in the organization since it appears to be simple and unique unlike the analog systems of communication.(Stark Crawford, 2015) Types of social media platforms The investigation found out that there are many different types of social media platforms used in the organization.They include instagram, watsapp,facebook pages and groups and twitter .Workers are connected on every platform by linking them on groups, creating facebook pages for the organization where all the workers will get updated on any new aspect that emerges within the organization and also the outside world.It was found out that the most utilized social media platform in the organization is watsapp.A large number of the staff demonstrated greater interest on watsapp more than on any other platform.(Derks Bakker, 2013) Reasons for the use of social media to communicate at Bridge international It was found out that the company had tried by all means to phase out the analog systems of communication and embrace digital systems particularly the social media as a means of communication in the organization. There were many reasons found during the investigation as to why the company preferred to use social media over other digital communication systems. Convenience The very first reason is the convenience of the means.It was found out that social media is the most convenient platform to use. This is because, unlike other systems where the communication devices need to be supplied by the organization, social media devices can be acquired by individuals and even owned individually without any difficulty. It is also convenient to carry around most of social media communication devices unlike other bulky, immobile devices used in the analog era. Examples of such devices include mobile phones and computers .The communication system was also found to be convenient in terms of the time taken to deliver information.For instance whenever a message is posted on facebook, whatsapp group and instagram it reaches the recipient within the shortest time possible irrespective of time and the location of the recipient. Affordability .Secondly is the affordability of the devices used in social media to communicate. The social media devices are the cheapest means compared to other devices .It was also found out that they are the simplest devices ever that one can own.The organization can also facilitate with ease the use of these devices for example, Bridge international company offers free Wi-Fi networks, computers and other communication gadgets to its workers. Therefore, the company chose to embrace this new system of digital communication since it was not much expensive to the organization and its workers (Vaast Kaganer, 2013) Age factor It was also found out that most of the workers in the organization are young people who in most cases are available on social media and therefore prefer that the company uses it in communication. This indicated that all and if not all most of the young generation have embraced the new technological changes and shift from the analog ones. Impacts of Use of Social Media to Communicate in Place of Work As much as the positive impacts of use of social media to communicate at place of work may seem conspicuous, we cannot overlook on its adverse effects(McFarland, 2014) .It was found out that if not regulated, social media can be harmful in that most workers may overspend time in social media at the expense of work .This is due to the enticing and adventurous nature of the social media Conclusion According to the report therefore, it is evident that implementation of digital media in business is becoming real .In particular, this has been mostly witnessed in communication sector where most organization are shifting from the analog system to the modern digital systems(Walden, 2016).The main reason for the shift is that organizations and individuals have realized the advantages of the new technology over the old ones.The idea also has been fully promoted by the young people who are well versant with the modern technology.However, as much use of social media may be the most used communication channel, it also has its adverse effects on the workers and the organization also.Therefore, just like any other communication channels, social media should have regulations regarding its uses (Bucher, Fieseler Suphan, 2013) Recommendation According to the findings in the report, it is therefore recommended that organizations should embrace digital communications in business since it is the most convenient system of communication. It is also recommended that workers should be keen on time spent in social media to avoid overindulgence. It is recommended that employers and organizations should come up with policies on the use of social media to help their workers use the channels rightfully and also protect their privacy References Walden, J. (2016). Integrating Social Media into the Workplace: A Study of Shifting Technology Use Repertoires. Journal of Broadcasting Electronic Media, 60(2), 347-363. https://dx.doi.org/10.1080/08838151.2016.1164163 McFarland, V. (2014).Workplace Communication Quality.SSRN Electronic Journal.https://dx.doi.org/10.2139/ssrn.2827217 Bucher, E., Fieseler, C., Suphan, A. (2013).THE STRESS POTENTIAL OF SOCIAL MEDIA IN THE WORKPLACE. Information, Communication Society, 16(10), 1639-1667. https://dx.doi.org/10.1080/1369118x.2012.710245 Stark, L., Crawford, K. (2015). The Conservatism of Emoji: Work, Affect, and Communication. Social Media + Society, 1(2), 205630511560485. https://dx.doi.org/10.1177/2056305115604853 Vaast, E., Kaganer, E. (2013). Social media affordances and governance in the workplace: An examination of organizational policies. Journal Of Computer-Mediated Communication, 19(1), 78-101. https://dx.doi.org/10.1111/jcc4.12032 Derks, D., Bakker, A. (2013).The psychology of digital media at work.Hove, East Sussex: Psychology Press.